There are a ton of products out there in which the buyer/consumer needs little or no human contact.
When I last checked, all but three of them are a mouseclick away on Amazon.com. (Seriously..what aren’t they selling these days? Can I buy a pancreas on Amazon? What are pancreases running these days? With Shipping?)
You’re not so lucky. And it isn’t necessarily a bad thing. It can be an expensive thing (especially upfront) but it isn’t necessarily a bad thing. No matter how you slice it, you need Face Time with the people who can buy your offerings and grow your business.
Problem is, nobody wants to see you. They’re WAY too freakin’ busy, they don’t like salespeople pushing product on them and, oh, they’re all set. Did I mention how they feel about smile-n-dial telemarketers? About the same way you do when you sit down to dinner.
It gets worse before it gets better.
People don’t buy from strangers.
When they have a business problem they need to solve, they’re taking action. They’re getting on the internet, they’re getting on the phone. They calling people they know and they don’t know you.