Thursday, February 7, 2008

Need to buy me some more of them there banner ads

People buy from people they know. That’s the just the way it is. Ask Bruce Hornsby, he knows...he knows lots of stuff.

All your business is coming from your customers. That’s just ducky but, unless they’re receptive to all your new wrinkles, consistently buying new products and services/service agreements while grinning broadly and hitting their Net 30’s every month, not a lot of growth going is going on under your roof.

The short version: You want to grow the business. You’re spending a lot of dough on things that clearly aren’t working.

Not to hit you over the head with this but if you or your team is not consistently sitting across the table, eyeball-to-eyeball with companies and people who haven't done biz with you before, you’re not going to grow. Case closed, Judge Ito.

No comments: