Give the People What They Want

Many eminent entrepreneurs and businesspeople, present and past, have answered the "how did you do it"? question verbatim from this postings Title: They simply gave the people what they wanted.

There are thousands of books published on the various "how to's" of effective sales and marketing. For the hell of it, I looked at the index section of several of the top sellers on Amazon this morning. People...they're all saying the same thing and it ISN'T necessary GIVE THE PEOPLE WHAT THEY WANT.

The hard part, of course, is these very people (consumers/B2B etc..)take action when they figure out what they want. Which means if your job is to find new business, you need to find them before they marry-up with somebody not named you.

Business networking,affiliate marketing, social media and all the other ways to find people who know what they want...I say "HorseBleep". Yes, we all have success stories from networking. Keep this important fact in mind, however: Your old and new network contacts...and all their "valuable" contacts- Unless you have something they want or need and your timing is impeccable, you're just another person who apparently is pitching them something while they sip their Sam Adams.

We're not talking about Account Management here....whole different animal. We're talking about finding new customers and, as much as you may try, you can't escape the numbers game element to it.

(If your phone rings because your organization cares about smart and effective marketing, you're in a great place. That represents considerably less than 1% of all jobs and companies that fall under the "New Business Development" umbrella )

Give the People What They Want...and ya gotta find them. I, personally, have a methodology different than anyone I've ever met and it VERY MUCH includes me the person. Beyond that, however, is the time and effort that I must put in.

I forget which famous deceased person said that "Success often presents itself disguised in overalls". Amen to that.